Call for papers
INDUSTRY, BUSINESS AND MARKETING IN
CENTRAL AND EASTERN EUROPE
Dainora Grundey & Bruno S. Sergi (Eds.)
The editors will examine the role of business and marketing in the context of Central and Eastern Europe. The following topics will be discussed:
- Investment
- Economy
- Applied marketing practices
- Management and information technology
- Industrial policies and multinationals
Extended abstracts (approx. 1-2 pages) should be sent by e-mail to
grundey@mikrovisata.net and bsergi@unime.it
by 12th September and final chapters by 21st November. Chapters will be 20-25 pages (double-spaced) including bibliographic references and tables. As we primarily intend the book for decision-makers and the public, it will also be used as a textbook and reading material at undergraduate and postgraduate levels, we kindly ask perspective contributors to include full explanation of technical terminology. Note that this book must contribute to our understanding of the ongoing debate regarding Europe, generate cross-country critical analysis and motivate alternative points of views at both policy-making and classroom levels.
The following writing guidelines must be adhered to:
- UK English spelling;
- all foreign and Latin words must be italicized;
- use "percent" in the text; "%" in the tables;
- footnotes must be used very sparingly;
- citations in the text should list the author's last name and publication date, all enclosed by
parentheses, for example (Kang, Kara and Seaton, 1993). If a particular page is cited, please use
the following notation (Smith, 1989, p. 168). Note that the reference section, in alphabetical order,
must include ONLY AND ALL citations used in the chapter:
- Surname, Name (2005). Formative Multimedia Evaluation. Training Research Journal, Vol. 1, No. 4, pp. 127-149.
- Surname, Name (1994). From Management Goal Setting to Organizational Results: Transforming Strategies into Action (Westport, CT: Quorum Books).
- Surname, Name (2004). Can Small and Medium Enterprises Survive in the Global Economy? In Name Surname (ed.), World Economy (pp. 1-8) (Cambridge, UK: Cambridge University Press).
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